WTA Lands Record Mercedes Mega-Deal
The WTA is locking in a blockbuster partnership with Mercedes-Benz with a multiyear deal that is set to become the largest sponsorship in women’s sports history. The tour will be...
By Bloomberg Markets · Bloomberg Markets
The WTA is locking in a blockbuster partnership with Mercedes-Benz with a multiyear deal that is set to become the largest sponsorship in women’s sports history. The tour will be branded “WTA Tour — Driven by Mercedes” starting in 2026, marking a major commercial leap for women’s tennis. WTA Ventures CEO Marina Storti talks about the deal on "Bloomberg Open Interest." (Source: Bloomberg)