World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes...

By Hannah Miller · Bloomberg Markets

Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy.