Why Instacart Backtracked on an AI-Pricing Experiment

Today on the Big Take: Instacart charged some consumers more for the same goods in a pricing experiment. It caught the attention of shoppers — and lawmakers.

By Sarah Holder, Rachael Lewis-Krisky · Bloomberg

Today on the Big Take: Instacart charged some consumers more for the same goods in a pricing experiment. It caught the attention of shoppers — and lawmakers.