Uniqlo Taps Into Ohtani Magic at Dodgers Stadium to Fuel US Push
For a Japanese company, few marketing moves deliver more impact than tapping into Shohei Ohtani’s star power — and Uniqlo is doing exactly that through a sponsorship with his team,...
By Kanoko Matsuyama, Yui Hasebe · Bloomberg
For a Japanese company, few marketing moves deliver more impact than tapping into Shohei Ohtani’s star power — and Uniqlo is doing exactly that through a sponsorship with his team, the Los Angeles Dodgers.