Trump Won 46% of Latino Voters in 2024. House Republicans Got 35% This Time. Here's What Changed.

The NBC News Exit Poll shows Latino voters swinging hard back to Democrats — reversing years of Republican gains in party identification. The same poll shows the GOP still leads on immigration. For a party planning its comeback, the details matter more than the headline.

By Clara Hughes

For six years, one of the brightest stories for Republicans was the steady movement of Hispanic voters toward the GOP. On Nov. 3, much of that progress went into reverse. According to the NBC News Exit Poll, Republican House candidates won 35% of the Latino vote this year. Two years ago, Donald Trump won 46%. Democrats running for the House took 62% of Latino voters, compared with the 51% Kamala Harris won in 2024. That is an 11-point drop in the Republican share in a single cycle. In a year when the GOP lost both chambers, it was one of the factors behind the shift, the poll found. Keep reading with