TikTok-fueled K-beauty boom triggers a retail race in the U.S.
K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.
By CNBC ยท CNBC
K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.