Steph Curry Signs Deal With Chinese Sportswear Giant
Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's...
By Bloomberg Markets · Bloomberg Markets
Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's Catherine Lim. (Source: Bloomberg)