Stagwell, Palantir Forge AI Ad Alliance

Stagwell is teaming up with Palantir — and CEO Mark Penn says it could be the “holy grail” of marketing. The two companies are building an AI platform that can...

By Bloomberg Markets · Bloomberg Markets

Stagwell is teaming up with Palantir — and CEO Mark Penn says it could be the “holy grail” of marketing. The two companies are building an AI platform that can find, target, and execute campaigns with machine precision — and Penn says it’s already driving results. But he insists that AI won’t replace creativity, it’ll supercharge it. He joined Bloomberg Open Interest to talk about the deal and what the future of advertising looks like in the age of AI. (Source: Bloomberg)