Shiseido Faces Tough Turnaround After Costly Cosmetics Stumbles

Shiseido Co., once a formidable challenger to L’Oréal SA, and Estée Lauder Companies Inc., is navigating its biggest challenge in decades, hurt by a costly misfire in North America and...

By Kanoko Matsuyama, Momoka Yokoyama, Yui Hasebe · Bloomberg

Shiseido Co., once a formidable challenger to L’Oréal SA, and Estée Lauder Companies Inc., is navigating its biggest challenge in decades, hurt by a costly misfire in North America and loss of market share to agile Asian rivals.