Raising Pricing to Aid Tariff Strain: Vita Coco's Kirban
Mike Kirban, Co-founder and Executive Chairman of Vita Coco, says coconut water is one of the fastest-growing beverages in the entire aisle. He tells Romaine Bostick and Katie Greifeld on...
By Bloomberg Markets · Bloomberg Markets
Mike Kirban, Co-founder and Executive Chairman of Vita Coco, says coconut water is one of the fastest-growing beverages in the entire aisle. He tells Romaine Bostick and Katie Greifeld on “The Close” that the company raised prices to offset tariff pressures. (Source: Bloomberg)