Publicis Plans to Buy Ad Tech Firm LiveRamp in $2.5 Billion Deal

Publicis Groupe SA agreed to buy online data broker LiveRamp Holdings Inc. for about $2.5 billion in cash, a sign of the French media firm’s continued investment in marketing technology...

By Albertina Torsoli, Mark Bergen · Bloomberg Markets

Publicis Groupe SA agreed to buy online data broker LiveRamp Holdings Inc. for about $2.5 billion in cash, a sign of the French media firm’s continued investment in marketing technology as the advertising industry contracts.