Private Credit’s Massive Software Bet Is Bigger Than It Appears
A quick scan of Pricefx’s website leaves little doubt how the company sees itself. “The #1 Leading Pricing Software” is splashed across its homepage. As is “Great Pricing Software Makes...
By Olivia Fishlow, Ellen DiMauro, Silas Brown, Neil Callanan · Bloomberg Markets
A quick scan of Pricefx’s website leaves little doubt how the company sees itself. “The #1 Leading Pricing Software” is splashed across its homepage. As is “Great Pricing Software Makes Dreams Reality.” In all, “software” appears more than a dozen times on that first screen alone.