Prediction Markets Swell to 27% of Sports Bets During World Cup
Prediction-market trading has surged during a blowout World Cup, far outpacing the growth at traditional sportsbooks and driving home the competitive threat that companies like Kalshi now pose to the...
By Nathaniel Popper and Chloe Cresswell · Bloomberg Markets
Prediction-market trading has surged during a blowout World Cup, far outpacing the growth at traditional sportsbooks and driving home the competitive threat that companies like Kalshi now pose to the sports-gambling industry.