PepsiCo to Cut Doritos Prices as Much as 15% to Boost Demand

PepsiCo Inc. is cutting prices by as much as 15% for key brands, including Lay’s and Doritos, in a bid to lift sales by offering more affordable products. The New...

By Bloomberg Markets · Bloomberg Markets

PepsiCo Inc. is cutting prices by as much as 15% for key brands, including Lay’s and Doritos, in a bid to lift sales by offering more affordable products. The New York-based snacks and beverage company said reductions on suggested retail prices for marquee items are rolling out this week ahead of Sunday’s Super Bowl, while keeping sizes the same. Bloomberg's Ken Shea joins to discuss. (Source: Bloomberg)