NYC’s Knicks Mania Drives Fans to Drop Money on Swag and the Brunson Bodega Sandwich

Diehards and newly converted supporters aren’t holding back from spending with their beloved NBA team on the cusp of a title

By Samuel A. Church, Laura Nahmias, Hannah Webster, Erinn Gardner · Bloomberg

Diehards and newly converted supporters aren’t holding back from spending with their beloved NBA team on the cusp of a title