Netflix Should Adopt Warner's Theater Strategy: Comscore

Paul Dergarabedian, Comscore senior media analyst, says Netflix should recognize the value of Warner Bros. as a theatrical partner that boosts a film’s value before it reaches streaming. He speaks...

By Bloomberg Markets · Bloomberg Markets

Paul Dergarabedian, Comscore senior media analyst, says Netflix should recognize the value of Warner Bros. as a theatrical partner that boosts a film’s value before it reaches streaming. He speaks with Katie Greifeld and Romaine Bostick on “The Close.” (Source: Bloomberg)