Netflix Grows Live Event Strategy With BTS Comeback Spectacular

Netflix Inc. is turning the heart of Seoul into a global stage as K-pop megastars BTS return to performance with a livestream comeback show that is expected to draw millions...

By Sohee Kim · Bloomberg Markets

Netflix Inc. is turning the heart of Seoul into a global stage as K-pop megastars BTS return to performance with a livestream comeback show that is expected to draw millions of viewers worldwide as part of a new drive by the US entertainment powerhouse to show live events that can “pull people together”.