‘Like an electrical gong bath!’ The Sheffield supermarket going viral for the symphonic sound of its freezers

Redditors are thrilled by the Co-op on Ecclesall Road, where a magnificent drone is reminiscent of Brian Eno’s ambient music. We take a visit to the back aislesThere’s a new...

By Alim Kheraj · The Guardian Culture

Redditors are thrilled by the Co-op on Ecclesall Road, where a magnificent drone is reminiscent of Brian Eno’s ambient music. We take a visit to the back aisles There’s a new sound gripping Sheffield. You won’t find it at one of the city’s eclectic jazz nights; nor in any of its clubs or live music venues. You’ll find it in the back aisle of a Co-op supermarket on Ecclesall Road. “Anyone noticed how nice the freezers sound in the eccy road co-op?” someone wrote on the Sheffield Reddit page in January . “It’s like all the fans have been carefully tuned to the calmest droning chord ever, it’s like being in an electrical gong bath.” Continue reading...