Japan’s Yoshinoya Predicts Record China Profit on New Menus

Rather than deploying deep discounts to remain competitive in deflationary China, Japanese beef bowl chain Yoshinoya Holdings Co. changed its business recipe.

By Kanoko Matsuyama, Koh Yoshida · Bloomberg Markets

Rather than deploying deep discounts to remain competitive in deflationary China, Japanese beef bowl chain Yoshinoya Holdings Co. changed its business recipe.