Itochu Invests in San Francisco Venture to Chase Anime Merchandise Demand

Itochu Corp. is taking a 40% stake in San Francisco-based character licensing startup Octas, the latest move by a Japanese trading house seeking to capitalize on overseas demand for anime...

By Koh Yoshida · Bloomberg

Itochu Corp. is taking a 40% stake in San Francisco-based character licensing startup Octas, the latest move by a Japanese trading house seeking to capitalize on overseas demand for anime merchandise.