How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

By Ana Ionova, Adam B. Ellick and Jack Nicas · The New York Times – World

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.