How Kalshi’s Lopes Lara Turned Kylie Jenner Gossip Into Billions

The firm’s co-founder talks about the celebrity buzz that sparked her interest in prediction markets, the legal battles her firm faces and Jay-Z’s advice.

By Emily Nicolle · Bloomberg

The firm’s co-founder talks about the celebrity buzz that sparked her interest in prediction markets, the legal battles her firm faces and Jay-Z’s advice.