Greggs Burns Short Sellers With Rally Sparked by Summertime Menu

Short sellers are getting punished by a rally in Greggs Plc after the bakery chain, famous for its hot sausage rolls, showed it’s winning over consumers with a pivot to...

By Will Standring and Maddie Parker · Bloomberg Markets

Short sellers are getting punished by a rally in Greggs Plc after the bakery chain, famous for its hot sausage rolls, showed it’s winning over consumers with a pivot to cold fare, like iced matcha and salads, during Britain’s summer heat wave.