Genies Signs Deal to Turn UTA’s Hollywood Actors Into AI Avatars
Genies Inc., a digital avatar company, has signed a deal with United Talent Agency that enables that firm’s clients to create AI-generated personas based on their likeness, personality and experiences...
By Thomas Buckley · Bloomberg
Genies Inc., a digital avatar company, has signed a deal with United Talent Agency that enables that firm’s clients to create AI-generated personas based on their likeness, personality and experiences to interact with fans online. UTA clients, such as actor Will Ferrell and singers Kylie Minogue and Bad Bunny, will retain control and moderate how their digital doppelgangers conduct themselves online, Akash Nigam, the founder and chief executive officer of Genies, said in an interview. “Every sin