Explaining Sweden’s Tech Success
Investors say that a focus on user experience—building simple, accessible products for a global audience—is a defining feature of Sweden’s startup ecosystem. Bloomberg’s Tom Mackenzie speaks with Fredrik Cassel, partner...
By Bloomberg Markets · Bloomberg Markets
Investors say that a focus on user experience—building simple, accessible products for a global audience—is a defining feature of Sweden’s startup ecosystem. Bloomberg’s Tom Mackenzie speaks with Fredrik Cassel, partner at European venture firm Creandum, about Sweden’s secret sauce. (Source: Bloomberg)