European Carmakers Bet on Nostalgia

Reinventing iconic cars is a smart way for European manufacturers to compete with China. Bloomberg Opinion columnist Chris Bryant explains how the Renault 5 electric car (that comes with an...

By Bloomberg Markets · Bloomberg Markets

Reinventing iconic cars is a smart way for European manufacturers to compete with China. Bloomberg Opinion columnist Chris Bryant explains how the Renault 5 electric car (that comes with an optional baguette basket) proves that nostalgia sells. (Source: Bloomberg)