Endless Shrimp Deal Was Scheme to Squeeze Red Lobster, Suit Says
Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.
By Eliza Ronalds-Hannon, Jonathan Randles, Anders Melin · Bloomberg Markets
Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.