Eau de Chocolat: A Smelly Ice Cream Ad Tempts Few London Commuters

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”

By Jenny Gross · The New York Times – World

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”