Cuomo gains ground as viral 'Would You Hire Zohran?' video shows NYC businesses rejecting socialist candidate
The CEO of a production company is leveraging the power of social media to reach untapped audiences, aiming to engage young voters and better inform them about socialist New York...
By Fox News · Fox News
The CEO of a production company is leveraging the power of social media to reach untapped audiences, aiming to engage young voters and better inform them about socialist New York City mayoral candidate Zohran Mamdani ahead of Election Day on Nov. 4. Zach Sage Fox, CEO of Fat Camp Films, was hired by Independent NYC mayoral candidate Andrew Cuomo ’s campaign after the withdrawal of current NYC Mayor Eric Adams. He was contracted to produce 8-10 social media videos for the campaign. "If you look at the polling, it started tightening in direct relation with our revamp of the campaign’s social media," Fox told Fox News Digital. MAMDANI VOWS TO DEFY TRUMP IN FIERY FINAL MARCH FROM BROOKLYN BRIDGE TO CITY HALL AHEAD OF ELECTION DAY The New York Post reported that an AtlasIntel poll from Oct. 31 showed Mamdani leading by only 6.6 points . "I would like to think that we were definitely a big part," Fox said. "The question is, is it a little too late? We had under one month to do a good job, and there's a million other factors and a million other pieces of the pie that we’re not a part of." Fox graduated from the University of Pennsylvania with a degree in political communications and has collaborated with nonprofits and brands such as Coca-Cola, Airbnb and What Do You Meme, among others. While Fox and his team are not solely responsible for the social media strategy of Cuomo's campaign , they have created several trend-savvy videos that have garnered millions of views and even influenced some voters' opinions. A video titled " Would You Hire Zohran? " acquired over 5 million views and showed Fox visiting local NYC businesses with a cutout of Mamdani and his resume to ask if they’d hire the socialist candidate. MEET MAMDANI'S RADICAL ADVISORY CIRCLE THAT INCLUDES COMMUNIST ACTIVIST, ANTI-ISRAEL ADVOCATES "All those reactions you saw were real," Fox said. "Even a $1 pizza shop was like, ‘Oh, I would not hire somebody with this resume. What? He interned for his mom and was a…