China's Singles Day Turns Into Week-Long Blitz
China's Singles Day shopping extravaganza is now in its seventeenth year. However, shifting consumer behavior has transformed the traditional one-day sales blitz into a weeks-long campaign. Bloomberg's Chief North Asia...
By Bloomberg Markets · Bloomberg Markets
China's Singles Day shopping extravaganza is now in its seventeenth year. However, shifting consumer behavior has transformed the traditional one-day sales blitz into a weeks-long campaign. Bloomberg's Chief North Asia Correspondent, Stephen Engle, brings us this report. (Source: Bloomberg)