Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets
Carlsberg A/S is preparing a major shift in its soft drinks strategy, replacing Coke with Pepsi across much of Northern Europe in a move set to reshape the region’s beverage...
By Sara Sjolin · Bloomberg Markets
Carlsberg A/S is preparing a major shift in its soft drinks strategy, replacing Coke with Pepsi across much of Northern Europe in a move set to reshape the region’s beverage market.