Burgers, Memes and CEOs: The Fast-Food War Goes Viral

The viral video of McDonald's CEO Chris Kempczinski trying the chain’s new Big Arch burger has taken fast food's burger war to social media. Bloomberg's Ben Steverman joins Stacey Vanek...

By Bloomberg Markets · Bloomberg Markets

The viral video of McDonald's CEO Chris Kempczinski trying the chain’s new Big Arch burger has taken fast food's burger war to social media. Bloomberg's Ben Steverman joins Stacey Vanek Smith and Max Chafkin on the Everybody's Business podcast to discuss the viral video and what it has to do with the K-shaped economy. (Source: Bloomberg)