Breitling Becomes Aston Martin F1 Partner
The luxury Swiss watchmaker Breitling is making its debut as the official watch partner of the Aston Martin Formula One team. The move is part of a broader push by...
By Bloomberg Markets · Bloomberg Markets
The luxury Swiss watchmaker Breitling is making its debut as the official watch partner of the Aston Martin Formula One team. The move is part of a broader push by luxury brands to cash in on Formula One's surging global popularity in recent years. Georges Kern, Breitling CEO joined Bloomberg Open Interest to talk about the partnership. (Source: Bloomberg)