BofA Makes Rare Ethiopia Entry With Road-Race Sponsorship Deal

Bank of America Corp. plans to sponsor the Great Ethiopian Run, a rare venture by an international lender into Africa’s most populous nation after Nigeria.

By Fasika Tadesse, Yinka Ibukun, Loni Prinsloo · Bloomberg Markets

Bank of America Corp. plans to sponsor the Great Ethiopian Run, a rare venture by an international lender into Africa’s most populous nation after Nigeria.