Blackstone Leads the Race to Unlock $7 Trillion of Cash in Japan

Steve Schwarzman has become an unlikely fixture in Japanese media of late. The Blackstone Inc. co-founder stars in a 30-second television commercial in Japanese as he touts the acumen of...

By Lisa Du, Takashi Nakamichi, Ambereen Choudhury · Bloomberg

Steve Schwarzman has become an unlikely fixture in Japanese media of late. The Blackstone Inc. co-founder stars in a 30-second television commercial in Japanese as he touts the acumen of the world’s biggest alternative asset manager. The pitch is backed by newspaper ads and social media videos, along with a reprint of his biography.