BBC must change or be ‘a Titanic’, says manager of the Sidemen YouTubers

Jordan Schwarzenberger says BBC is becoming irrelevant to gen Z and risks crashing unless it attracts younger viewersThe BBC risks becoming the Titanic of the media world and culturally irrelevant...

By Michael Savage Media editor · The Guardian World

Jordan Schwarzenberger says BBC is becoming irrelevant to gen Z and risks crashing unless it attracts younger viewers The BBC risks becoming the Titanic of the media world and culturally irrelevant to gen Z unless it embraces a “radical shift” towards reaching young audiences, the manager of one of the most successful YouTube collectives has warned. Jordan Schwarzenberger, the manager of the Sidemen , who have well over 100 million subscribers between them, said he believed the corporation produced “great entertainment” and wanted it to succeed. Continue reading...