Audi Bets on Split Branding To Regain Spark for China Car Buyers
Audi AG is doubling down on its dual-marque strategy in China, sticking to its goal of delivering more than 600,000 vehicles this year as it navigates a market where it...
By Charlie Zhu, Chunying Zhang · Bloomberg
Audi AG is doubling down on its dual-marque strategy in China, sticking to its goal of delivering more than 600,000 vehicles this year as it navigates a market where it once enjoyed institutional cachet.