Alternative Soda Brands Taking Over Beverage Markets
Poppi Co-Founder Allison Ellsworth describes struggles of breaking into beverage industry, warns getting product on shelves is "capital intensive." Ellsworth says movement within "MAHA" is changing industry standards, including for...
By Bloomberg Markets · Bloomberg Markets
Poppi Co-Founder Allison Ellsworth describes struggles of breaking into beverage industry, warns getting product on shelves is "capital intensive." Ellsworth says movement within "MAHA" is changing industry standards, including for beverage giants like Pepsi which purchased Poppi in 2025 for nearly $2 Billion. (Source: Bloomberg)