AI is supercharging political ad wars. But viral doesn’t mean victorious
Artificial intelligence is dramatically lowering the cost of political advertising, allowing campaigns to churn out attack ads, memes and other targeted messages at a pace that would have been prohibitively...
By Fox News · Fox News
Artificial intelligence is dramatically lowering the cost of political advertising, allowing campaigns to churn out attack ads, memes and other targeted messages at a pace that would have been prohibitively expensive just a few years ago. In the political ad wars , campaign operatives can now use generative AI to produce in minutes or hours what once required days by a team of writers, voice talent, video shoots and production teams. The shift is turning political creative from an expensive campaign asset into something much more affordable and closer to disposable content, potentially giving candidates and outside groups the ability to flood voters with more messages. While the exact number is difficult to identify, the ad-tracking firm AdImpact had identified 29 campaign ads in federal and gubernatorial contests that disclosed using AI content, as of two weeks ago. Meanwhile, the Wesleyan Media Project, which also counted ads that did not make AI disclosures, has identified at least 164 AI-influenced ads this cycle. HEAD HERE FOR THE LATEST FOX NEWS AI REPORTING AND ANALYSIS But the jury is still out on whether the use of AI for campaign messaging can help produce the ultimate objective: an election victory. "It certainly allows you to produce more content in varying styles and more cost effective," veteran Republican consultant Jesse Hunt told Fox News Digital, as he pointed to the creative and economic appeals of using AI in political advertising. Democratic strategist Chris Moyer said that "AI gives campaigns more tools for less cost. So there is a democratizing of the tools that campaigns used to have to spend valuable resources on....You can get access to things with a smaller budget." Will Ritter, a longtime Republican ad maker and media and political strategist, told Fox News Digital that the creative advertising and political strategy agency he co-founded, Poolhouse, "went from last cycle doing basically doing nothing with AI to most of our ads now have s…