AI Helps Power Singles' Day Sales Strength

Jacob Cooke, CEO of WPIC Marketing + Technologies, discusses the month-long shopping festival Singles’ Day and why he sees strength in the Chinese consumer. He joins Caroline Hyde and Ed...

By Bloomberg Markets · Bloomberg Markets

Jacob Cooke, CEO of WPIC Marketing + Technologies, discusses the month-long shopping festival Singles’ Day and why he sees strength in the Chinese consumer. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” (Source: Bloomberg)